How Liberty’s ‘festival’ vision can transform F1… and not just for fans

It wasn’t just the teams bringing a raft of updates for the Spanish Grand Prix, there was plenty of new spectacle on show as Liberty Media tested the waters with its new fan-friendly ethos intended transform F1 events into F1 festivals.

It’s been clear from the moment Liberty Media put pen to paper on its $8 billion purchase of the sport that its priority is to bolster the sport beyond the racing by ensuring entertainment is enjoyed off-track as well as on it, as well as put the effort into increasing accessibility, promotion and awareness. (more…)

Monaco’s dark side

Last weekend was my first Monaco Grand Prix as an accredited member of the Formula 1 media, I was absolutely ecstatic about visiting the one of the most prestigious racing events in the world.

The principality is everything it’s cracked up to be. The backdrop surrounding the circuit is so aesthetically pleasing you have to blink two or three times to make sure what you’re seeing is real. The sky seems brighter and the water is a shade of blue seen rarely elsewhere. Even on an overcast day the clouds surround the hills to display a sight where you feel like you’re in a video game or movie. And watching the cars take different racing lines through La Rascasse as they wrestle their way around the tight confines of the circuit is one of the highlights of my career.

Monaco Harbor (more…)