Author: Josh Kruse

How Liberty’s ‘festival’ vision can transform F1… and not just for fans

It wasn’t just the teams bringing a raft of updates for the Spanish Grand Prix, there was plenty of new spectacle on show as Liberty Media tested the waters with its new fan-friendly ethos intended transform F1 events into F1 festivals.

It’s been clear from the moment Liberty Media put pen to paper on its $8 billion purchase of the sport that its priority is to bolster the sport beyond the racing by ensuring entertainment is enjoyed off-track as well as on it, as well as put the effort into increasing accessibility, promotion and awareness. (more…)